Technology & Software
Product updates, developer craft and the India tech stack
Avg watch time
34 min
Clip reuse
6 verticals/ep
Guest demand
High
India's dev and product audience watches long-form on YouTube and clips on Shorts. Technical depth outperforms hype here — engineers stay for 40+ minutes if the guest shows real architecture, real numbers and real trade-offs.
What gets you booked
- Ship stories: what broke at 10x scale and what you rewrote
- Build-in-public numbers — ARR, latency, infra bill in INR
- Hiring and salaries for Indian engineering teams
Who we surface for you
- CTOs and staff engineers who can whiteboard on camera
- Founders willing to share unedited metrics
- DevRel leads with demo-ready products
The business impact of showing up in technology & software
01
Shortens enterprise sales cycles
A 40-minute architecture conversation does the job of three discovery calls — prospects arrive already sold on your thinking.
02
Hiring pull without job ads
Engineers apply to founders they have heard reason out loud; technical episodes double as an always-on recruiting page.
03
Category authority
Being the person who explains the trade-off beats being the person who advertises the product.
- Technical depth outperforms hype: whiteboard and screen-share segments hold Indian dev audiences far longer than talking-head intros.
- Comment sections in this vertical behave like a free feature-request board — hosts often mine them for the next episode.
- Hinglish delivery with English technical terms travels wider than pure English in this category.
Directional patterns from matchmaking Indian video podcasts — not guarantees.
01
We cut our AWS bill 62% — line by line
02
Reading a real production incident postmortem together
03
Tier-2 engineering teams: the hiring playbook
Shoot formats
Languages in demand
Indian dev-tool buying now starts with a YouTube search, not a sales call.
Get your technology & software match report — free
Six questions. We name the specific Indian shows or guests worth your evening in this vertical, with language, city and format already filtered.
- Verified profiles only
- No commission on your fees
- First matches within 48 hours